Electronic means of communications - through emails, Skype,
FaceTime, or any social media - are amazing.
Most of us take them so much for granted, despite the fact that all of
this is still so relatively new.
Furthermore, the ways in which e-news can get distributed, forwarded,
passed on, etc. is astounding in the breadth of its reach. People literally around the world might
receive this email when they would never, ever have been able to get a printed
newsletter that gets sent out via bulk mail from the faithful ol' USPS.
Another amazing thing to me about all of this is that so
many of the companies that provide social media and marketing will let you find
out just how widespread these kinds of efforts go. They provide what is called
"analytics," and they can spell out in minute detail most any
information you'd like to know about things you post and send out. Two months ago, in my report to the
Leadership Team at their monthly meeting, I reported the results of the
analytics from our outreach via Twitter, Facebook, and Constant Contact. You, too, might be interested in these
results...
1.
Twitter (@CayugaSyracuseP)
a.
We currently have 171 followers.
b.
We generated 2,507 “impressions” during April
from just 52 tweets. An impression is
any time a tweet has been delivered to the Twitter stream of a particular
account. In other words, any time a
tweet is sent to a follower, referred to in someone else’s tweet, or when a
tweet has been retweeted.
c.
We have generated a total of 1,464 tweets during
the past year.
2.
Facebook (Presbytery of Cayuga-Syracuse)
a.
A total of 137 people have “liked” our FB page.
b.
The highest post in the past week reached a
total of 283 people, and in the past month the highest reached 319 people.
c.
66% of our “fans” are women, 31% are men (which
means I’m not sure what happened to the other 3%!).
d.
The number of fans by age group are:
i. 36%
between 55-64.
ii. 21%
over 65.
iii. 18%
between 45-54.
iv. 13%
between 35-44.
v. 7%
between 25-34.
vi. 2%
between 18-24.
vii. 0%
under the age of 17.
e.
By far the majority of our fans live in New
York, but we do have fans from across the country (17 other states), as well as
two from the United Kingdom.
f.
I recently added ruling elder Charlie Smith as a
Page Administrator on our account.
3.
Constant Contact
a.
We have 518 active contacts.
b.
We average on “open” rate of right at 50% for
most of our emails, although special mailings have had an open rate of as high
as 70%. The “industry average” for
“religious organizations” that use Constant Contact is just over 20%.
c.
The “click” rate (when someone clicks a link in
an email) varies between 10-30%. The
industry average is 10%.
This is really the same for life in general, isn't it? You never know when words that you say will
change someone's life. You never know
who's watching when you reach with compassion to help someone on the street or
in a store...or when you get mad at a clerk at Wegman's. We always are "on display," and, as
Christians, we should be careful that we always live in ways that reflect the
words we say we believe. You never know
what far-reaching effects these things might have.
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